ISTRAŽIVANJE ZADOVOLJSTVA LOKALNE ZAJEDNICE MANIFESTACIJOM MEĐUNARODNI VRNJAČKI KARNEVAL
DOI:
https://doi.org/10.5937/Oditor2101101DKljučne reči:
Međunarodni Vrnjački karneval, manifestacija, zadovoljstvo, lokalno stanovništvo, Vrnjačka BanjaApstrakt
Međunarodni Vrnjački karneval je manifestacija koja se već 15 godina organizuje u Vrnjačkoj Banji. Kao manifestacija koja okuplja veliki broj turista i posetilaca, pored pozitivnih uticaja koji nastaju usled njenog održavanja, treba obratiti pažnju i na stepen zadovoljstva lokalnog stanovništva Vrnjačke Banje zbog njenog održavanja, što je i cilj ovog rada. Pored toga, u radu je ispitano postojanje statistički značajne razlike u stepenu zadovoljstva lokalnog stanovništva zbog održavanja ove manifestacije u zavisnosti od različitih socio-demografskih karakteristika. Primenjen je metod ispitivanja na uzorku od 300 ispitanika. Za obradu prikupljenih odgovora ispitanika, korišćene su deskriptivna statitička analiza, t-test nezavisnih uzoraka i jednofaktorska analiza varijanse (ANOVA). Rezultati istraživanja pokazali su da postoji statistički značajna razlika u stepenu zadovoljstva zbog održavanja manifestacije Vrnjački Karneval između ispitanika različitog pola kao i da na stepen zadovoljstva ispitanika utiče profesionalni status, dužina stanovanja u Vrnjačkoj Banji i povezanost posla ispitanika sa turizmom.
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