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Activities and Characteristics of a Manager in the Function of Improving the Strategic Activity of a Company

Milovan Cvjetković[1], Milena Cvjetković[2], Zoran Jovanović[3], Marija Kalinić[4]
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Paper Received: 10.11.2020.
Paper Accepted: 21.01.2021
DOI: 10.5937/Oditor2101007C

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EAT: M53, L25

Summary:

The paper deals with the analysis of the role of activities and characteristics of the manager as a factor in improving the strategic activity of a company. The survey included 327 managers of different levels who are employed in companies operating on the territory of the Republic of Serbia. Correlation analysis confirmed statistically significant relationships between observed activity variables and managerial characteristics and strategic action variables. The regression method confirmed that the variables communication and innovation and flexibility had the greatest influence on all analyzed variables of strategic action, while the variables of activity and characteristics of managers had the greatest importance on the variables of strategic decision making and quality of vision and mission.

Key words: communication, innovation, flexibility, strategic action, competitiveness

[1] Msc Milovan Cvjetkovć, Technical school, Boulevard Vojvode Putnika 7, Belgrade, Republic of Serbia, E-mail: tehnickadositej@gmail.com
[2] Assistant professor Milena Cvjetković PhD, The colledge of academic studies “Dositej”, Boulevard Vojvode Putnika 7, Belgrade, Republic of Serbia, E-mail: cvjetkovicm@gmail.com
[3] Associate professor Zoran Jovanović PhD, The colledge of academic studies “Dositej”, Boulevard Vojvode Putnika 7, Belgrade, Republic of Serbia, E-mail: zojo30@yahoo.com
[4] Msc Marija Kalinić, The colledge of academic studies “Dositej”, Boulevard Vojvode Putnika 7, Belgrade, Republic of Serbia, E-mail: marija.kalinic88@gmail.com