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Influence of Strategic Orientation to the Relation Between Innovation Portfolio Management and Success

Aleksandar Miletić[4], Slaviša Trajković[5], Gordana Mrdak[6]
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Paper Received: 12.11.2020.
Paper Accepted: 29.12.2020.
DOI: 10.5937/Oditor2101165M

Review

UDC:
005.591.6
005.332:001.895
EAT:  M19

Summary:

Modern businesses emphasize the significance of intellectual property and knowledge as key factors that contribute to achieving competitive advantage. This requires new approaches in management and there is more talk about knowledge management as a process that will raise business efficiency. In a knowledge-based economy, many companies create, acquire and maintain a competitive advantage in a turbulent market with the help of innovation. Innovation Project Portfolio Management is a powerful tool for achieving innovation strategy and it is extremely important that existing knowledge is used in companies and new ones are created based on them.

Key words: knowledge management, strategic orientation, innovation, innovation portfolio management

[4] Assistant, Aleksandar Miletić, M.A.University od Defense, Military Academy, Veljka Lukića Kurjaka no. 33, Belgrade, Serbia, Phone: +381 65 202 94 43, E-mail: aleksa.miletic@yahoo.com
[5] Full Professor Slavisa Trajkovic PhD, Faculty of Economics in Kosovska Mitrovica, Kolasinska no. 156, 38220 Kosovska Mitrovica, Republic of Serbia, E-mail: slavisa.trajkovic@pr.ac.rs
[6] Assistant Professor Gordana Mrdak PhD, Alfa BK University, Belgrade, Republic of Serbia, E- mail: gordana.mrdak@alfa.edu.rs