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The Role of Social Media in Contemporary Tourism Business

Jelena Jević[1], Vladimir Pavković[2], Goran Jević[3]
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Paper Received: 08.05.2021.
Paper Accepted: 12.07.2021.
DOI: 10.5937/Oditor2102133J

Review

UDC:
004.738.5:338.48 316.472.4:004.738.12
JEL: M3, Z3

Summary:

Social media represents a global phenomenon that has a great influence on society, primarily in terms of opportunities for new ways of communication that found wide application in modern business. In that sense, the paper analyzes the complex situation between social media communication and tourism. Main goal of the paper is identifying and defining the role that social media have in contemporary tourism.

Key words: social media, strategic online communication, image, reputation, tourism

[1]Jelena Jević PhD, The Colledge of Tourism, Department of Tourism School Zorana Đinđića Boulevard no. 152 a, Belgrade, Republic of Serbia, E-mail: jelena.jevic@visokaturisticka.edu.rs
[2]Vladimir Pavković, management spec., The Colledge of Tourism, Department of Tourism School Zorana Đinđića 152a, Belgrade, Republic of Serbia, E-mail: vladimirp@visokaturisticka.edu.rs
[3]Goran Jević PhD, The Colledge of Tourism, Department of Tourism School Zorana Đinđića Boulevard no. 152 a, Belgrade, Republic of Serbia, E-mail: jevicg@visokaturisticka.edu.rs