THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CONTEMPORARY BUSINESS: A SCOPING REVIEW

Božidar Gojković; Ljubomir Obradović; Albina V. Kecman; Milosav Stojanović

doi:10.59864/Oditor92503BZ

Authors

Božidar Gojković Military Academy, University of Defence Belgrade Author https://orcid.org/0009-0001-8494-250X
Ljubomir Obradović Military Academy, University of Defence Belgrade Author https://orcid.org/0009-0007-0494-4294
Albina V. Kecman Professor of professional studies, College of Business professional studies “Čačak” Author https://orcid.org/0009-0001-3018-5400
Milosav Stojanović Professor of professional studies, College of Business professional studies “Čačak” Author https://orcid.org/0000-0001-5883-1286

DOI:

https://doi.org/10.59864/Oditor92503BZ

Keywords:

artificial intelligence, contemporary business, innovation, business efficiency

Abstract

With its rapid development, artificial intelligence (AI) has become a significant factor influencing contemporary business, with important implications across various organizational domains. By mapping the literature on the impact of AI on modern business, this article seeks to identify relevant studies and classify them according to key areas of application, including business efficiency and innovation, user experience, data analysis and decision-making, as well as issues related to ethics, security, and the risks of AI adoption. The study is based on a systematic approach to reviewing existing literature, applying established scoping review methodologies to identify and select relevant studies and research. We have highlighted certain limitations and gaps in the existing body of research, which could serve as a foundation and starting point for further investigation. Finally, the article presents a set of conclusions and proposes potential directions for future research.

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