PRIMENA INFORMACIONIH TEHNOLOGIJA I INTERNETA U SAVREMENOM POSLOVANJU
DOI:
https://doi.org/10.5937/Oditor2202054SKljučne reči:
preduzeće, poslovanje, informacione tehnologijeApstrakt
Stalna težnja za unapređenjem poslovanja i pružanja što kvalitetnije usluge potrošačima uslovljava potrebu za praćenjem i uvođenjem u poslovni process savremenih tržišnih komunikacija. Obezbeđivanje što kvalitetnje i preciznije komunikacije velika je prednost i osnov uspešnog poslovanja. Ovi savremeni sistemi su pre svega u funkciji potrošača ili korisniku usluga, pa komunikacija postaje osnovno sredstvo za pružanje informacija, utiče na rast profita i obezbeđuje se uspešna poslovna pozicija. Pravovremenim i organizovanim kanalima komunikacije se obezbeđuje ostvarivanje postavljenih ciljeva preduzeća.
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