THE ROLE OF LOGISTICS IN CREATING COMPANY VALUE

Ramadhani Issa Hemed; Miloš Dašić; Janko Todorov

doi:10.5937/Oditor2203143H

Autori

Ramadhani Issa Hemed University of Der es Salam, Tanzania, Mwalimu Julius NyerereMlimani Campus, Tanzania Author
Miloš Dašić Toplička akademija strukovnih studija, Odsek Visoka poslovna škola Blace, Srbija Author
Janko Todorov Fakultet za poslovne studije i pravo, Univerzitet Union „Nikola Tesla”, Beograd, Srbija Author

DOI:

https://doi.org/10.5937/Oditor2203143H

Ključne reči:

logistika, proizvodna kompanija, lanac snabdevanja

Apstrakt

Menadžment proizvodnih kompanija kao dinamičan i složen proces, usmeren je pre svega ka efikasnom i efektivnom korišćenju ograničenih resursa radi realizacije postavljenih ciljeva. Na taj način uspešna konkurentska pozicija kompanija uslovljena je adekvatnim i sposobnim menadžmentom koji prati promene u okruženju, koje se manifestuju kao mogućnosti i rizici za kompanijiu.

U savremenim uslovima poslovanja, kao oblast sa izuzetno velikim potencijalom za stvaranje povoljne konkurentske pozicije jeste logistika, odnosno lanci snabdevanja, kao težnja poslovnih subjekata da integrišu svoje poslovne aktivnosti i prošire njihov uticaj sve do potrošača. Ovakav otvoreni sistem utiče na proces stvaranja vrednosti i nudi mnogo veće potencijale za ostvarivanje profita.

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