INDICATORS OF USER SATISFACTION OF SPA SERVICES IN SOUTHERN SERBIA

Marko Pavlović; Radomir Stojanović; Marija Perić; Biljana Tešić

doi:10.59864/Oditor22402MP

Authors

Marko Pavlović Academy of Technical Vocational Studies, Belgrade, Beograd Author
Radomir Stojanović West Serbia Academy, Užice Author
Marija Perić Akademija tehničkih strukovnih studija Beograd, Beograd Author
Biljana Tešić Faculty of Health and Business Studies, Valjevo Author

DOI:

https://doi.org/10.59864/Oditor22402MP

Keywords:

thermal mineral springs, spa tourism, user satisfaction, South Serbia

Abstract

Spas have a particularly important place in the tourism of the Republic of Serbia, especially when it comes to domestic tourists. In the last representative year for tourism before COVID˗19 (2019), they participated with 18% of the total number of tourist arrivals, i.e. with 28% of the total number of overnight stays. The key criterion for the selection of spas in this research is their territorial affiliation - the area of the southern part of Serbia, distributed in two municipalities (Kuršumlija and Medveđa), two cities (Niš and Vranje), i.e. in four districts (Nišava, Toplički, Jablanički and Pčinjski). The mentioned spas differ significantly from each other in terms of tourist traffic, structure and quality of services. Apart from that, some of them certainly do not belong to the most visited and famous domestic spas. On the other hand, we are talking about very promising destinations that are constantly improving their offer, especially when it comes to Lukovska Banja. One of the key assumptions for improving the competitive position of each of the six selected spas is to harmonize their offer with the wishes and expectations of modern tourists, that is, the level of tourist satisfaction, which is also the subject of research.

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References

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INTERNET IZVORI

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