MANAGEMENT AND BUSINESS PERFORMANCE OF THE ORGANIZATION

Arsenije Dabetić; Milica Popović; Zoran Davidovac; Nada Božić

doi:10.59864/Oditor82403AD

Autori

Arsenije Dabetić Management at Politecnico di Milano, Italy Author https://orcid.org/0009-0004-1954-4005
Milica Popović Faculty of Applied Sciences, Niš, Serbia Author https://orcid.org/0000-0002-5783-671X
Zoran Davidovac Belgrade Business and Arts Academy of Applied Studies, Belgrade, Serbia Author https://orcid.org/0009-0009-3749-3420
Nada Božić The Higher School of Vocational Business Studies "Biznis" Niš, Serbia Author https://orcid.org/0009-0004-1141-2884

DOI:

https://doi.org/10.59864/Oditor82403AD

Ključne reči:

management, business, organization

Apstrakt

Performance measurement is crucial for evaluating the organization's progress against set goals, but it is not enough by itself. For example, although a business may record an increase in sales, this does not explain the causes of the increase. To move from mere performance measurement to effective performance management, an organization needs to analyze results and clarify their causes, as well as identify areas for improvement. A concrete example can be a situation in which a company notices a drop in the satisfaction of its customers. Instead of focusing only on data and figures, management should investigate the causes of dissatisfaction through surveys or feedback analysis. Based on these insights, it can develop strategies that will improve the user experience. In addition, the organization should be proactive and anticipate changes in strategic direction. For example, if a new trend emerges in the market, such as increased demand for sustainable products, management should be ready to adjust their strategies and resources to take advantage of the opportunity. This requires a methodology that includes data analysis, planning and implementation of actions that will help the organization to adapt and improve its performance at all levels.

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