ASSESSING PROGRESS OF RURAL TOURISM DEVELOPMENT:  IMPACT OF THE COMPLEXITY OF SOCIAL SUSTAINABILITY  INDICATORS

Aleksa Panić; Aleksandra Vujko; Miroslav Knežević

doi:10.59864/Oditor62501AP

Autori

Aleksa Panić Singidunum University, Faculty of Tourism and Hospitality Management, Serbia Author https://orcid.org/0000-0003-3149-2311
Aleksandra Vujko Singidunum University, Faculty of Tourism and Hospitality Management, Serbia Author https://orcid.org/0000-0001-8684-4228
Miroslav Knežević Singidunum University, Faculty of Tourism and Hospitality Management, Serbia Author https://orcid.org/0000-0002-5586-7213

DOI:

https://doi.org/10.59864/Oditor62501AP

Ključne reči:

rural tourism, sustainable tourism, social sustainability indicators, Western Serbia

Apstrakt

This scientific paper explores the intricate dynamics of rural tourism development, focusing on the social sustainability indicators that influence the progress of rural communities Focusing on Western Serbia, this research delves into the social sustainability indicators influenced by rural tourism. This study relied on structured surveys conducted among residents of the popular ethno villages – Koštunići, Vraneša, Sunčana reka, and Sirogojno. Utilizing a Likert scale, participants rated their perceptions on social sustainability indicators and gender-related dynamics. Statistical analyses, including Chi-Square Tests, were utilized to explore associations between social indicators and the gender of the participants. Examining family conflicts, trust, generosity, personal appearance, information use, social responsibility, confidence, and women's health, the study uncovers positive shifts in community well-being. The study emphasizes the pivotal role of social sustainability in evaluating the impact of rural tourism on community well-being and underscores the need for a comprehensive understanding of social dynamics to ensure the success of sustainable rural tourism initiatives.

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