SMART TOURISM: SHAPING THE FUTURE OF THE TOURIST DESTINATION THROUGH SUSTAINABLE INNOVATIONS

Drago Cvijanović; Aleksandra Vujko; Goran Maksimović

doi:10.59864/Oditor12503DC

Autori

Drago Cvijanović University of Kragujevac, Faculty of Hotel Management anf Tourism in Vrnjačka Banja, Vojvođanska Street no. 5a, 36210 Vrnjačka Banja, Serbia Author https://orcid.org/0000-0002-4037-327X
Aleksandra Vujko Associate Professor, Singidunum University, Faculty of Tourism and Hotel Management, Danijelova Street no. 32, 11000 Belgrade, Serbia Author https://orcid.org/0000-0001-8684-4228
Goran Maksimović University of Priština, Faculty of Agriculture, Kopaonička Street nn, 38219, Lešak, Serbia Author https://orcid.org/0000-0001-5420-4293

DOI:

https://doi.org/10.59864/Oditor12503DC

Ključne reči:

pametni turizam, budućnost, održivost, Barselona, Amsterdam, Beč, Srbija

Apstrakt

Pametne destinacije su inovativna područja, urbana i ruralna, koja koriste digitalne tehnologije za poboljšanje turističkog iskustva. Ove destinacije koriste informacione i komunikacione tehnologije (IKT) kako bi pojednostavile usluge, poboljšale bezbednost i ponudile personalizovane susrete za turiste. Ključne karakteristike pametnih destinacija uključuju snažnu povezanost putem interneta velike brzine, upotrebu mobilnih aplikacija za pružanje informacija u realnom vremenu i implementaciju ekoloških inicijativa koje podržavaju prakse održivog turizma. Gradovi kao što su Barselona, Amsterdam i Beč predstavljaju primer pametnih destinacija koristeći tehnologiju za efikasno upravljanje turističkim tokovima, smanjenje zagađenja i poboljšanje ukupnog angažovanja posetilaca. Kroz ove napretke, pametne destinacije imaju za cilj da stvore efikasnija, održiva i prijatnija iskustva za sve posetioce. Istraživanje je pokazalo da je „pametni turizam“ od suštinskog značaja za buduću održivost i konkurentnost destinacija. Analizom povratnih informacija od 389 turista koji su posetili ove gradove u aprilu i maju 2024. godine, studija ističe značaj održivih transformacija ka pametnom turizmu. Rezultati sugerišu da pametni turizam nije samo koncept budućnosti već se aktivno realizuje i u sadašnjosti. Učeći od gradova poput Barselone, Amsterdama i Beča, Srbija može da se pozicionira kao lider u inovacijama u regionu, što na kraju poboljšava kvalitet života stanovnika i pruža besprekorno iskustvo za turiste.

##plugins.themes.default.displayStats.downloads##

##plugins.themes.default.displayStats.noStats##

Reference

Benaddi, L., Ouaddi, C., Jakimi, A., & Ouchao, B. (2024b). Towards A Software Factory for Developing the Chatbots in Smart Tourism Mobile Applications. Procedia Computer Science, 231, 275-280, https://doi.org/10.1016/j.procs.2023.12.203.

Benaddi, L., Souha, A., Ouaddi, C., Jakimi, A., & Ouchao, B. (2024a). Towards a unified metamodel for developing the conversational agents for smart tourism. Procedia Computer Science, 236, 241-247, https://doi.org/10.1016/j.procs.2024.05.027.

Cimbaljević, M., Pantelić, M., Kovačić, S., & Vukosav, S. (2023). Destination competitiveness and sustainability indicators: Implementation of the European Tourism Indicator System (ETIS) in Serbia. Hotel and Tourism Management, 11(2), 27–43. https://doi.org/10.5937/menhottur2302027C

Collado-Agudo, J., Herrero-Crespo, A., & San Martín-Gutiérrez, H. (2023). The adoption of a smart destination model by tourism companies: An ecosystem approach. Journal of Destination Marketing & Management, 28, 100783, https://doi.org/10.1016/j.jdmm.2023.100783.

Fernandez-Anez, V., Fernández-Güell, J.M., & Giffinger, R. (2018). Smart City implementation and discourses: An integrated conceptual model. The case of Vienna. Cities, 78, 4-16, https://doi.org/10.1016/j.cities.2017.12.004.

Gelter, J., Fuchs, M., & Lexhagen, M. (2022). Making sense of smart tourism destinations: A qualitative text analysis from Sweden. Journal of Destination Marketing & Management, 23, 100690, https://doi.org/10.1016/j.jdmm.2022.100690.

Gong, Y., & Schroeder, A. (2022). A systematic literature review of data privacy and security research on smart tourism. Tourism Management Perspectives, 44, 101019, https://doi.org/10.1016/j.tmp.2022.101019.

Grimaldi, D., & Fernandez, V. (2017). The alignment of University curricula with the building of a Smart City: A case study from Barcelona. Technological Forecasting and Social Change, 123, 298-306, https://doi.org/10.1016/j.techfore.2016.03.011.

Huda, C., Gaol, L.F., Warnars, H.L.H.S., & Soewito, B. (2023). Software Size Measurement of Smart Digital Tourism Project based on Use Case Point. Procedia Computer Science, 227, 902-911, https://doi.org/10.1016/j.procs.2023.10.597.

Kim, C., & Kim, J. (2023). Spatial spillovers of sport industry clusters and community resilience: Bridging a spatial lens to building a smart tourism city. Information Processing & Management, 60(3), 103266, https://doi.org/10.1016/j.ipm.2023.103266.

Kontogianni, A., Alepis, E., & Patsakis, C. (2022). Promoting smart tourism personalised services via a combination of deep learning techniques. Expert Systems with Applications, 187, 115964, https://doi.org/10.1016/j.eswa.2021.115964.

Koo, I., Zaman, U., Ha, H., & Nawaz, S. (2025). Assessing the interplay of trust dynamics, personalization, ethical AI practices, and tourist behavior in the adoption of AI-driven smart tourism technologies. Journal of Open Innovation: Technology, Market, and Complexity, 11(1), 100455, https://doi.org/10.1016/j.joitmc.2024.100455.

Lee, H.T., & Jan, H.F. (2023). How do smart tourism experiences affect visitors’ environmentally responsible behavior? Influence analysis of nature-based tourists in Taiwan. Journal of Hospitality and Tourism Management, 55, 1-10, https://doi.org/10.1016/j.jhtm.2023.02.016.

Liu, S., & Wu, H. (2023). Analysis of the application of path finding system based on efficiency improvement in smart tourism. Intelligent Systems with Applications, 20, 200265, https://doi.org/10.1016/j.iswa.2023.200265.

Long, X., & Chen, W. (2024). Construction framework of smart tourism big data mining model driven by blockchain technology. Heliyon, 10(14), e34159, https://doi.org/10.1016/j.heliyon.2024.e34159.

Lu, C.W., Huang, J.C., Chen, C., Shu, M.H., Hsu, C.W., Bapu, B.R.T. (2021). An energy-efficient smart city for sustainable green tourism industry. Sustainable Energy Technologies and Assessments, 47, 101494, https://doi.org/10.1016/j.seta.2021.101494.

Mandić, A., & Kennell, J. (2021). Smart governance for heritage tourism destinations: Contextual factors and destination management organization perspectives. Tourism Management Perspectives, 39, 100862, https://doi.org/10.1016/j.tmp.2021.100862.

Mantero, C. (2023). Sustainable, Smart and Safe mobility at the core of sustainable tourism in six European islands. Transportation Research Procedia, 72, 635-641, https://doi.org/10.1016/j.trpro.2023.11.449.

Ngeoywijit, S., Kruasom, T., Ugsornwongand, K., Pitakaso, R., Sirirak, W., Nanthasamroeng, N., Kotmongkol, T., Srichok, T., Khonjun, S., & Kaewta, C. (2022). Open Innovations for Tourism Logistics Design: A Case Study of a Smart Bus Route Design for the Medical Tourist in the City of Greater Mekong Subregion. Journal of Open Innovation: Technology, Market, and Complexity, 8(4), 173, https://doi.org/10.3390/joitmc8040173.

Nieves-Pavón, S., López-Mosquera, N., & Jiménez-Naranjo, H. (2024). The role emotions play in loyalty and WOM intention in a Smart Tourism Destination Management. Cities, 145, 104681, https://doi.org/10.1016/j.cities.2023.104681.

Noori, N., Hoppe, T., van der Werf, I., & Janssen,M. (2025). A framework to analyze inclusion in smart energy city development: The case of Smart City Amsterdam. Cities, 158, 105710, https://doi.org/10.1016/j.cities.2025.105710.

Okonta, D.E., & Vukovic, V. (2024). Smart cities software applications for sustainability and resilience. Heliyon, 10(12), e32654, https://doi.org/10.1016/j.heliyon.2024.e32654.

Oliveira, L. (2022). Sensory and Emotional Smart Cultural Tourism: a conceptual paper, Procedia Computer Science, 204, 283-287, https://doi.org/10.1016/j.procs.2022.08.034.

Putra, Z.D.W., & van der Knaap, W. (2019). 6 - A smart city needs more than just technology: Amsterdam’s Energy Atlas project, Editor(s): Leonidas Anthopoulos, Smart City Emergence, Elsevier, 129-147, https://doi.org/10.1016/B978-0-12-816169-2.00006-7.

Qian, W. (2024). Application of e-learning and interactive business experience based on edge computing in smart city tourism management. Entertainment Computing, 50, 100681, https://doi.org/10.1016/j.entcom.2024.100681.

Roblek, R. (2019). 5 - The smart city of Vienna, Editor(s): Leonidas Anthopoulos, Smart City Emergence, Elsevier, 105-127, https://doi.org/10.1016/B978-0-12-816169-2.00005-5.

Shin, H.H., Kim, J., & Jeong, M. (2023). Memorable tourism experience at smart tourism destinations: Do travelers' residential tourism clusters matter? Tourism Management Perspectives, 46, 101103, https://doi.org/10.1016/j.tmp.2023.101103.

Shmelev, E.S., & Shmeleva, I.A. (2025). Smart and sustainable benchmarking of cities and regions in Europe: The application of multicriteria assessment. Cities, 156, 105533, https://doi.org/10.1016/j.cities.2024.105533.

Sustacha,I., Baños-Pino, F.J., & Del Valle, E. (2023). The role of technology in enhancing the tourism experience in smart destinations: A meta-analysis. Journal of Destination Marketing & Management, 30, 100817, https://doi.org/10.1016/j.jdmm.2023.100817.

Tavitiyaman, P., Qu, H., Tsang, W.L. Lam, C.R. (2021). The influence of smart tourism applications on perceived destination image and behavioral intention: The moderating role of information search behaviour. Journal of Hospitality and Tourism Management, 46, 476-487, https://doi.org/10.1016/j.jhtm.2021.02.003.

Tena, M.A.M., Artola, R.M.R., Callarisa-Fiol, L.J., & Algueró-Boronat, M. (2024). Local Government Tourism Officer satisfaction with the Smart Destination model: A case study with the Kano method. Journal of Destination Marketing & Management, 34, 100951, https://doi.org/10.1016/j.jdmm.2024.100951.

Wang, X. (2024). Construction of smart tourism system integrating tourist needs and scene characteristics. Systems and Soft Computing, 6, 200168, https://doi.org/10.1016/j.sasc.2024.200168.

Ye, S., Shi, L., Feng, Z., & Hyuk, G. (2025). Toward a Smarter, Sustainable and Satisfying Life:Exploring the Mechanism of Smart Rural Tourism Construction Empowering Rural Revitalization in the Area of Yangtze River Delta. Heliyon, e42704, https://doi.org/10.1016/j.heliyon.2025.e42704.

Yigitcanlar, T., Han, H., Kamruzzaman, Md., Ioppolo, G., Sabatini-Marques, J. (2019). The making of smart cities: Are Songdo, Masdar, Amsterdam, San Francisco and Brisbane the best we could build? Land Use Policy, 88, 104187, https://doi.org/10.1016/j.landusepol.2019.104187.