SMART TOURISM: SHAPING THE FUTURE OF THE TOURIST DESTINATION THROUGH SUSTAINABLE INNOVATIONS

Drago Cvijanović; Aleksandra Vujko; Goran Maksimović

doi:10.59864/Oditor12503DC

Authors

Drago Cvijanović University of Kragujevac, Faculty of Hotel Management anf Tourism in Vrnjačka Banja, Vojvođanska Street no. 5a, 36210 Vrnjačka Banja, Serbia Author https://orcid.org/0000-0002-4037-327X
Aleksandra Vujko Associate Professor, Singidunum University, Faculty of Tourism and Hotel Management, Danijelova Street no. 32, 11000 Belgrade, Serbia Author https://orcid.org/0000-0001-8684-4228
Goran Maksimović University of Priština, Faculty of Agriculture, Kopaonička Street nn, 38219, Lešak, Serbia Author https://orcid.org/0000-0001-5420-4293

DOI:

https://doi.org/10.59864/Oditor12503DC

Keywords:

smart tourism, future, sustainability, Barcelona, Amsterdam, Vienna, Serbia

Abstract

Smart destinations are innovative areas, both urban and rural, that harness digital technologies to enhance the tourism experience. These destinations utilize information and communication technologies (ICT) to streamline services, bolster safety, and offer personalized encounters for tourists. Key features of smart destinations include robust connectivity through high-speed internet, the use of mobile applications for providing real-time information, and the implementation of eco-friendly initiatives that support sustainable tourism practices. Cities such as Barcelona, Amsterdam, and Vienna exemplify smart destinations by employing technology to manage tourist flows effectively, reduce congestion, and improve overall visitor engagement. Through these advancements, smart destinations aim to create more efficient, sustainable, and enjoyable experiences for all visitors. The research posits that 'smart tourism' is essential for the future sustainability and competitiveness of destinations. By analyzing the feedback from 389 tourists who visited this cities in April and May 2024, the study highlights the significance of sustainable transformations towards smart tourism. The findings suggest that smart tourism is not just a future concept but is actively being realized in the present. Learning from cities like Barcelona, Amsterdam, and Vienna, Serbia can position itself as a leader in innovation within the region, ultimately enhancing the quality of life for residents and providing a seamless experience for tourists.

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