STRUKTURNA TRANSFORMACIJA I RAZVOJNI TRENDOVI TRŽIŠTA ŽIVOTNOG OSIGURANJA U SRBIJI

Autori

  • Nemanja Pantić University of Kragujevac, Faculty of Hotel Management anf Tourism in Vrnjačka Banja, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia Author https://orcid.org/0000-0003-0030-6950
  • Jasmina Ognjanović University of Kragujevac, Faculty of Hotel Management anf Tourism in Vrnjačka Banja, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia Author https://orcid.org/0000-0002-6036-5269
  • Sonja Lazarević University of Kragujevac, Faculty of Hotel Management anf Tourism in Vrnjačka Banja, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia Author https://orcid.org/0000-0001-9913-4495

DOI:

https://doi.org/10.59864/Oditor22602NP

Ključne reči:

životno osiguranje, rentno osiguranje, dopunsko osiguranje, ŽO vezano za jedinice investicionog fonda

Apstrakt

Rad analizira ulogu i značaj životnog osiguranja u savremenim ekonomskim uslovima, sa posebnim osvrtom na tržište Republike Srbije u periodu 2019–2024. godine. U fokusu istraživanja nalaze se različiti oblici životnog osiguranja, uključujući klasično, rentno, dopunsko i osiguranje vezano za jedinice investicionih fondova, uz sagledavanje njihovih funkcionalnih i strukturnih karakteristika. Empirijska analiza ukazuje na stabilan rast ukupnog tržišta, manifestovan kroz kontinuirano povećanje broja polisa i ukupnih premija, uz istovremeni rast vrednosti obračunatih šteta. Istovremeno, identifikovane su divergentne tendencije među pojedinim segmentima, pri čemu klasični i dopunski modeli beleže umeren razvoj, rentno osiguranje stagnira, dok investiciono orijentisani proizvodi ostvaruju izrazito dinamičan rast. Zaključno, životno osiguranje se afirmiše kao kompleksan finansijski instrument sa značajnom zaštitnom, akumulacionom i investicionom funkcijom, uz potrebu unapređenja upravljanja rizicima i regulatornog okvira.

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2026-08-22

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