THE ROLE OF SOCIAL MANAGEMENT IN BUSINESS ORGANIZATIONS

Vladimir Ilić; Svetlana Marković; Aleksandra Pušara; Jelena Avakumović

doi:10.5937/Oditor2203096I

Autori

Vladimir Ilić Visoka škola socijalnog rada, Beograd, R. Srbija Author
Svetlana Marković Beogradska akademija poslovnih i umetničkih strukovnih studija, Beograd, R. Srbija Author
Aleksandra Pušara Fakultet za menadžment, Sremski Karlovci, R. Srbija Author
Jelena Avakumović Fakultet za menadžment, Sremski Karlovci, R. Srbija Author

DOI:

https://doi.org/10.5937/Oditor2203096I

Ključne reči:

socijalni menadžment, preduzeće, društveno odgovorno poslovanje

Apstrakt

Značaj socijalnog menadžmenta orijentisanog na smanjenje socijalnih razlika i uanpređenje radnog ambijenta zaposlenih povećava se u uslovima rastuće tržišne konkurencije. Uvažavajući osnovne principe socijalnog menadžmenta, preduzeća mogu da razviju posebne strategije kojima će uticati na povećanje konkurentskih prednosti i sveukupnu dobrobit društva. U vezi sa tim cilj ovog istraživanje je da ukaže na značaj društveno odgovornog poslovanja koje treba da bude organizovano tako da se ne ugoržava životna sredina i društvo, kao i prava zaposlnenih, a da se osiguraju pozitivni rezultati poslovanja.

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