ACTIVITIES AND CHARACTERISTICS OF A MANAGER IN THE FUNCTION OF IMPROVING THE STRATEGIC ACTIVITY OF A COMPANY

Milovan Cvjetković; Milena Cvjetković; Zoran Jovanović; Marija Kalinić

doi:10.5937/Oditor2101007C

Autori

Milovan Cvjetković Tehnička škola, Bulevar vojvode Putnika 7, Beograd Author
Milena Cvjetković Visoka škola akademskih studija „Dositej”, Bulevar vojvode Putnika 7, Beograd Author
Zoran Jovanović Visoka škola akademskih studija „Dositej”, Bulevar vojvode Putnika 7, Beograd Author
Marija Kalinić Visoka škola akademskih studija „Dositej”, Bulevar vojvode Putnika 7, Beograd Author

DOI:

https://doi.org/10.5937/Oditor2101007C

Ključne reči:

komunikacija, inovativnost, fleksibilnost, strategijsko delovanje, konkurentnost

Apstrakt

Rad se bavi analizom uloge aktivnosti i karakteristika menadžera kao faktora unapređenja strategijskog delovanja preduzeća. Istraživanjem je obuhvaćeno 327 menadžera različitih nivoa koji su zaposleni u preduzećima koja posluju na teritoriji Republike Srbije. Korelacionom analizom potvrđene su statistički značajne relacije između posmatranih varijabli aktivnosti i karakteristika menadžera i varijabli strategijsko delovanje. Regresionom metodom utvrđeno je da varijable komunikacija i inovativnost i fleksibilnost imaju najveći uticaj na sve analizirane varijable strategijsko delovanje, dok varijable aktivnosti i karakteristike menadžera najveći značaj imaju na varijable strategijsko odlučivanje i kvalitet vizije i misije. Cilj prikazanog istraživanja ogleda se u tome da se ukaže na značaj aktivnosti i karakteristika menadžera koji imaju u unapređenju poslovanja, pre svega kroz strateško delovanje, i da one mogu biti ključne za poboljšanje tržišnog i konkurentnog položaja preduzeća.

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