ANALYSIS OF THE RELATIONSHIP INDEX OF DIGITAL SKILLS AND ECONOMIC DEVELOPMENT

Authors

  • Dragana Stefanović Faculty of Economics and Engineering Management in Novi Sad, Novi Sad, Serbia Author
  • Ignjatijević Svetlana Faculty of Economics and Engineering Management in Novi Sad, Novi Sad, Serbia Author
  • Ivan Božović University of Pristina with temporary based in Kosovo Mitrovici , Ekonomski faculty, Kosovska Mitrovica Author

DOI:

https://doi.org/10.59864/Oditor12408S

Keywords:

DSI index, DQL index, digital skills, social networks, economic growth and development

Abstract

The transition from the industrial age to the age of knowledge or information age implies the adoption of new knowledge and skills that become the main resource of business. The consequence of constant technological innovations is the need for new knowledge and skills, such as digital literacy and digital skills, which have become one of the most important resources for the development of industry, and therefore the economy. The subject of research in this paper is the analysis of the DSI index ( Digital Skill Index ) for the years 2021 and 2023 and the DQL index ( Digital Quality of Life Index ) for a period of five years, with the aim of comparing the data and pointing out the importance of having digital skills and the use of social networks have on the development of the economy. Quantitative research method was used in the research and was implemented dynamic analysis of DSI and DQL indices for Serbia and comparative analysis with other countries in a given time period. The results of the DSI index research for 2021 and 2023 for 36 European countries show that the leading positions were taken by the countries of Northern Europe, the Netherlands, Ireland, Spain and Luxembourg, while Serbia took the 30th position. Certain countries that occupied the central positions in the table in 2019, in 2023 have regressed, that is, progressed, but not to a significant level. On the other hand, the analysis of the DQL index for 50 countries of the world in the period from 2019 to 2023 shows that European countries occupied more than 50 percent among the best-ranked countries in the entire time period, while Serbia was not analyzed in 2019, but in in the next four analyzed years, it reached the top 50 ranked countries in the world. Also, the paper shows the importance of the development of digital skills and the use of social networks in the growth and development of the economy.

Downloads

Download data is not yet available.

References

Ala-Mutka, K. (2011). Mapping Digital Competence: Towards a Conceptual Understanding. European Commission, Seville, Spain, DOI:10.13140/RG.2.2.18046.00322, Report number: JRC67075, pp. 18.

Atkinson, R. D., and Stewart, L. A. (2013). Just the Facts: The Economic Benefits of Information and Communications Technology. (I. T. Fundation, Edit.), pp.3-4.

Baltazarević, R. M. (2022), Digitalna pismenost kao sredstvo prevencije protiv sajber kriminala, Baština, Institut za srpsku kulturu Priština, Leposavić, br.57, DOI: https://doi.org/10.5937/bastina32-38103, str.131-139.

Banković, D., Gijić. N. (2010). Application of WEB 2.0 Technology in Business, In Application of New Techologies in Management/2nd International Conference ANTiM2010, Tara: Faculty for Education of the Executives of the University of business Academy, 2010, pp.390-395.

Bešić, C., Bešić Vukašinović, D.C., Bešić, S. (2022). Izazovi globalne ekonomije i unapređenje poslovanja domaćih cpreduzeća, Zbornik radova sa konferencija JUSK, Beograd, Srbija, str. 8-13.

Dašić, G. (2023). Digital transformation in the sports industry. In: Dašić, D (ed.) SPORTICOPEDIA - SMB, 1(1), 309-318. https://doi.org/10.58984/smbic2301309d

Dašić, D. (2023) Application of delphi method in sports. Sports, media and business, 9(1), 59-71. https://doi.org/10.58984/smb2301059d

Daub, M., Wiesinger, A. (2015). Acquiring the Capabilities, You Need to Go Digital. McKinsey Digital. Retrieved from http://www.mckinsey.com/insights/business_technology/acquiring_the_capabilities_you_need_to_go_digital, dostupno 23.01.2024.

Đorđević, D., Ćoćkalo, D., Bogetić, S., Bešić, C. (2022). Analiza osnovnih apstekata poslovanja u novom tržišnom okruženju, Zbornik radova sa konferencija JUSK, Beograd, Srbija, str. 36-44.

Đorđević, D., Ćoćkalo, D., Bešić, C., Bogetić, S., Bakator, M. (2022). Značaj novih znanja i veština za postizanje održivosti u novoj paradigmi poslovanja, Zbornik radova sa konferencija JUSK, Beograd, Srbija, str. 60-68.

Decision (EU) 2022/2481 of the European Parliament and of the Council of the 14 December 2022, establishing the Digital Decade Policy Programme 2030, Article 4: Digital targets, https://eur-lex.europa.eu/eli/dec/2022/2481/oj, dostupno 04.02.2024.

Gardašević, J. (2020). Enterpreneurship and Facebook: Analyzing the Network usage on a daily and weekly basis among Serbian and American Respondents, Journal of Enterpreneurship and Business Resilience, Faculty of Economics and Engineering Management, University Business Academy in Novi Sad, Vol 3, No 1, pp. 5-65.

Gardašević, J., Ćirić, M., Carić, M. (2018). Razumevanje motiva koršćenja društvenih mreža u funkciji unapređenja komunikacije sa potrošačima, Časopis Marketing, Srpsko udruženje za marketing SeMA, Ekonomski fakultet u Beogradu, vol. 49, br. 4, str. 311-320.

Ercegovac, I. (2022). Televizijski formati kao sadržaj koji generišu korisnici - Jutjub kao mas-medijski kanal influensera. Društveni horizonti, 2(3), 59-73. https://doi.org/10.5937/drushor2203059E

https://digital-decade-desi.digital-strategy.ec.europa.eu/datasets/desi/charts, dostupno 24.01.2024.

https://ec.europa.eu/eurostat/cache/metadata/en/isoc_sk_dskl_i21_esmsip2.htm, dostupno 30.01.2024.

https://ec.europa.eu/eurostat/databrowser/view/isoc_sk_dskl_i21/default/table?lang=en, dostupno 24.01.2024.

https://surfshark.com/dql2023/methodology, dostupno 24.01.2024.

https://surfshark.com/dql2020, dostupno 24.01.2024.

https://surfshark.com/dql2021, dostupno 24.01.2024.

https://surfshark.com/dql2022, dostupno 24.01.2024.

https://surfshark.com/dql, dostupno 24.01.2024.

https://assets.aboutamazon.com/dd/e4/12d668964f58a1f83efb7ead4794/aws-gallup-global-digital-skills-study-report.pdf, dostupno 01.02.20234.

https://4906807.fs1.hubspotusercontent-na1.net/hubfs/4906807/Shifting%20Skills_Executive%20Summary%20(1).pdf, dostupno 01.02.2024.

https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ preuzeto 01.01.2024.

Jacobs, L. (2021), Developing mobile digital skills in low and middle-income countries, GSMA, pp.4, https://www.gsma.com/mobilefordevelopment/wp-content/uploads/2021/11/Developing-mobile-digital-skills-in-low-and-middle-income-countries.pdf, dostupno 28.01.2024.

Jenkins, H. (2006). Confronting the Challenges of Participatory Culture: Media Education for the 21st Century, Building the Field of Digital Media and Learning, The MacArthur Foundation, Chicago, Illinois, pp. 4.

Kotler, P., Kartajaya, H., Setiawan, I. (2017). Marketing 4.0, John Wiley and Sons Inc, Hoboken, New Jersey, https://www.drnishikantjha.com/booksCollection/Marketing%204.0_%20Moving%20from%20Traditional%20to%20Digital%20(%20PDFDrive%20).pdf, dostupno 02.02.2024.

Levy, J.R. (2010). Facebook Marketing: Design your next Marketing Campaign, 2nd ed., Indianapolis: Pearson education, pp.125.

Lopez 2013: Islas Lopez. “Digital literacy and academic success in online education for underprivi-leged communities : the prep@net case.” Ph.D. Dissertation, University of Texas, Austin

Milenković, N., Radosavljević, M., & Vladisavljević, V. (2023). Korišćenje aplikacija sa otvorenom licencom u razvoju programa poslovnog preduzeća. Održivi razvoj, 5(2), 35-49. https://doi.org/10.5937/OdrRaz2302035M

Milojević, I., Cvijanović, D., Ignjatijević, S. (2012). Makroekonomski okvir konkurentnosti srpske privrede i ICT sektora, Međunarodni naučno-stručni časopis za ekonomiju i politiku tranzicije „Tranzicija“, Ekonomski institut Tuzla, JCEA Zagreb, IEP Beograda, feam Bukurest, Vol.14 No. 30, str. 93-98.

Obradović, D. (2022). Operacije uticaja na drušvenim mrežama kao hibridna pretnja. Društveni horizonti, 2(4), 217-233. https://doi.org/10.5937/drushor2204217O

Olszewska, K. (2017). The Digital Economy in Central and Eastern European Countries (CEECS) – The Case of Poland, International Scientific Conference on Economics and Management EMAN, Ljubljana, Slovenija, str. 363-370.

Perović, A. & Đukić, S. (2023). Značaj komunikacije u sportu. Menadžment u sportu, 14(1), 103-118.

Rakić, B, Rakić. M. (2008) Marketing i inovacije u funkciji ra-zvoja organizacija i privrede, Međunarodni naučni skup razvojne strategije preduzeća i privrede, Beograd: Mega-trend univerzitet, pp. 255-259.

Strategija razvoja informacionog društva I informacione bezbednosti u Republici Srbiji za period od 2021. do 2026.godine, “Službeni glasnik RS”, broj 86. od 3.septembra 2021.godine, https://www.pravno-informacioni-sistem.rs/SlGlasnikPortal/eli/rep/sgrs/vlada/strategija/2021/86/1/reg, dostupno 04.02.2024.

Tinmaz, H., Lee, YT., Fanea-Ivanovici, M., Baber, H. (2022). A systematic review on digital literacy. Smart Learn. Environ. 9, 21 (2022). https://doi.org/10.1186/s40561-022-00204-y

Tomše, D., Snoj, B. (2016). The impact of Information and Communications Technologies on Unemployment rate on OECD Countries. Integrated Politics of Research and Innovations. International Scientific Conference, Limen, pp.605-610.

Tomše, D., Snoj, B. (2016). The impact of Information and Communications Technologies on GDP per Capita. Knowledge Based Suistanable Economic Development. International Scientific Conference, Eraz, pp. 119-120.

Tomše, D., Snoj, B. (2016). The impact of Information and Communications Technologies on Innovations. International Scientific Conference on Economics and Management EMAN, Ljubljana, Slovenija, str. 556-561.

Trifunović, D., Bogdanović Bulut I., Tankosić, M., Lalić, G. & Nestorović, M. (2023). Research in the use of social networks in business operations. Akcionarstvo, 29(1), 39-62

UNESCO (2018). “Global framework of reference on digital literacy skills for indicator 4.4.2: Percentage of youth/adults who have achieved at least a minimum level of proficiency in digital literacy skill (Draft Report).” Paris: UNESCO. https://uis.unesco.org/sites/default/files/documents/ip51-global-framework-reference-digital-literacy-skills-2018-en.pdf, dostupno 10.01.2024.

Vidas-Bubanja, M., Bubanja, I. (2016). The High Quolity and Sustainability as Characteristics of Doing Business in Digital Connected World, International Journal of Advanced Quolity, JUSK, UDC 658.5, ISSN 2217-8155, no 2, vol 44, pp. 7-12.

Vidas-Bubanja, M, Popovčić-Avrić, S. (2017). Izazovi globalnog poslovanja kompanija u savremenom digitalnom okruženju, International Scientific Conference on Economics and Management EMAN 2017, Ljubljana, Slovenija, str.544.

Van Deursen, A.J.A.M. & Van Dijk, J.A.G.M., (2011). Internet skills, and the digital divide. New media & society. DOI:10.1177/1461444810386774, pp. 893-911.

Van Deursen, A.J.A.M., Helsper, E.J., & Einon, R. (2014). Measuring Digital skills: From Digital Skills to Tangible Outcomes project report, University of Twente / London School of Economics / Oxford University, DOI:10.13140/2.1.2741.5044, pp. 9-10.

Van Deursen, A.J.A.M. & Van Dijk, J.A.G.M. (2014). The digital divide shifts to gaps of usage. New media & Society, 16(3), pp. 507-526.

Vukosavljević, D., Vukosavljević, D., Miletić, V. (2023). Analysis of multidimensional globalization index on the example of the Republic of Serbia and the surrounding countries. Akcionarstvo, 29(1), 9-38

Vuković, M., Urošević, S., Dašić, D. (2023) Threats to objectivity in the social science research. Sports, media and business, 9(2), 143-158. https://doi.org/10.58984/smb2302143v

Zupur, M., & Janjetović, M. (2023). Održivost marketinga lične prodaje na savremenom tržištu. Održivi razvoj, 5(2), 7-19. https://doi.org/10.5937/OdrRaz2302007Z

Downloads

Published

2024-05-03

Issue

Section

Articles

How to Cite

Stefanović, D., Svetlana, I., & Božović, I. (2024). ANALYSIS OF THE RELATIONSHIP INDEX OF DIGITAL SKILLS AND ECONOMIC DEVELOPMENT. Oditor, 10(1), 191-245. https://doi.org/10.59864/Oditor12408S

Similar Articles

1-10 of 139

You may also start an advanced similarity search for this article.