STRUCTURAL TRANSFORMATION AND DEVELOPMENT TRENDS OF THE LIFE INSURANCE MARKET IN SERBIA
DOI:
https://doi.org/10.59864/Oditor22602NPKeywords:
life insurance, life annuity, supplementary life insurance, unit-linked life insuranceAbstract
This paper analyzes the role and importance of life insurance in modern economic conditions, with special reference to the market of the Republic of Serbia in the period 2019-2024. The research focuses on different forms of life insurance, including classic life insurance, life annuity, supplementary life insurance and unit-linked life insurance, with an overview of their functional and structural characteristics. Empirical analysis indicates a stable growth of the overall market, manifested through a continuous increase in the number of policies and total premiums, with a simultaneous increase in the value of calculated claims. At the same time, divergent tendencies among individual segments were identified, whereby classic and supplementary models recorded moderate development, life annuity stagnated, while investment-oriented products achieved extremely dynamic growth. Life insurance is affirmed as a complex financial instrument with a significant protection, accumulation and investment function, with the need to improve risk management and the regulatory framework.
Downloads
References
Adelmann, M., Fernandez-Arjona, L., Mayer, J., & Schmedders, K. (2021). A large-scale optimization model for replicating portfolios in the life insurance industry. Operations Research, 69(4), 1134-1157. https://doi.org/10.1287/opre.2020.2098
Ahmeti, U. (2014). The importance and characteristics of life insurance. Research Journal of Finance and Accounting, 4(19), 188-209. https://www.iiste.org/Journals/index.php/RJFA/article/view/9515
Arnejo, A., & Sarsale, M. (2025). Measuring hotel financial performance: A bibliometric review. Menadžment u hotelijerstvu i turizmu, 13(2), 117-135. https://doi.org/10.5937/menhottur2500017A
Bhatia, R., Bhat, A. K., & Tikoria, J. (2021). Life insurance purchase behaviour: A systematic review and directions for future research. International Journal of Consumer Studies, 45(6), 1149-1175. https://doi.org/10.1111/ijcs.12681
Buric, M. N., Bacovic, M., Cerovic, J., & Bozovic, M. L. (2017). Factors influencing life insurance market development in Montenegro. Periodica Polytechnica Social and Management Sciences, 25(2), 141-149. https://doi.org/10.3311/PPso.10049
Cheraga, S. (2024). Microinsurance as a tool for enhancing financial inclusion in the insurance industry–a study of the life insurance sector in india. International Journal of Professional Business Review, 9(11), 23. https://dialnet.unirioja.es/servlet/articulo?codigo=9869627
Dash, G., & Sood, T. (2013). Why should one invest in a life insurance product? An empirical study. Researchers World, 4(1), 36-45. https://www.researchersworld.com/index.php/rworld/article/view/1067
Dobrilović, N. (2020). Analiza i značaj životnih osiguranja kao potencijal za investiciona ulaganja i unapređenje kvaliteta života osiguranika kroz naknadu šteta. Zbornik radova fakulteta tehničkih nauka, 35(8). https://doi.org/10.24867/08GI16Dobrilovic
Eling, M., & Kochanski, M. (2013). Research on lapse in life insurance: what has been done and what needs to be done? Journal of Risk Finance, 14(4), 392–413. https://doi.org/10.1108/JRF-12-2012-0088
Ghosh, A. (2013). Does life insurance activity promote economic development in India: an empirical analysis. Journal of Asia Business Studies, 7(1), 31-43. https://doi.org/10.1108/15587891311301007
Jovanović, S. O. (2021). Negativna kamatna stopa i mogućnost raskida ugovora o osiguranju života zbog promenjenih okolnosti. Tokovi osiguranja, 37(4), 57-86. https://doi.org/10.5937/TokOsig2104057J
Kjosevski, J. (2012). The determinants of life insurance demand in central and southeastern Europe. International journal of Economics and Finance, 4(3), 237-247. http://dx.doi.org/10.5539/ijef.v4n3p237
Kočović, J. Ž., Rakonjac Antić, T. N., Koprivica, M. R., & Bradić, K. N. (2024). Pravci razvoja tržišta osiguranja. Tokovi osiguranja, 40(3), 536-548. https://doi.org/10.5937/TokOsig2403536K
Lee, C. C., Lee, C. C., & Chiu, Y. B. (2013). The link between life insurance activities and economic growth: Some new evidence. Journal of International Money and Finance, 32, 405-427. https://doi.org/10.1016/j.jimonfin.2012.05.001
Lehtonen, T. K. (2014). Picturing how life insurance matters. Journal of Cultural Economy, 7(3), 308-333. https://doi.org/10.1080/17530350.2013.869503
Lledó, J., Pavía, J. M., & Espinosa, P. (2025). Impact of income level on life insurance pricing and reserving: evidence from Spain. Applied Economics Letters, 1-5. https://doi.org/10.1080/13504851.2025.2534509
Low, D., & Fekete-Farkas, M. (2021). The demand for life insurance in a developing country and the mediating role of persuasion. Journal of International Studies, 14(3), 138-154. https://www.ceeol.com/search/article-detail?id=995840
Mishra, K. (2016). Fundamentals of life insurance: Theories and applications. Delhi: PHI Learning Pvt. Ltd.
Msomi, T. S. (2023). Macroeconomic and firm-specific determinants of financial performance: Evidence from non-life insurance companies in Africa. Cogent Business & Management, 10(1), 2190312. https://doi.org/10.1080/23311975.2023.2190312
NBS (2019). Broj i iznos šteta po vrstama i tarifama osiguranja za Srbiju u 2019. godini https://www.nbs.rs/export/sites/NBS_site/documents/osiguranje/godisnji/god_T2_2019.pdf
NBS (2019). Pregled broja osiguranja i premije po vrstama i tarifama osiguranja za Srbiju u 2019. godini https://www.nbs.rs/export/sites/NBS_site/documents/osiguranje/godisnji/god_T1_2019.pdf
NBS (2020). Broj i iznos šteta po vrstama i tarifama osiguranja za Srbiju u 2020. godini https://www.nbs.rs/export/sites/NBS_site/documents/osiguranje/godisnji/god_T2_2020.pdf
NBS (2020). Pregled broja osiguranja i premije po vrstama i tarifama osiguranja za Srbiju u 2020. godini https://www.nbs.rs/export/sites/NBS_site/documents/osiguranje/godisnji/god_T1_2020.pdf
NBS (2021). Broj i iznos šteta po vrstama i tarifama osiguranja za Srbiju u 2021. godini https://www.nbs.rs/export/sites/NBS_site/documents/osiguranje/godisnji/god_T2_2021.pdf
NBS (2021). Pregled broja osiguranja i premije po vrstama i tarifama osiguranja za Srbiju u 2021. godini https://www.nbs.rs/export/sites/NBS_site/documents/osiguranje/godisnji/god_T1_2021.pdf
NBS (2022). Broj i iznos šteta po vrstama i tarifama osiguranja za Srbiju u 2022. godini https://www.nbs.rs/export/sites/NBS_site/documents/osiguranje/godisnji/god_T2_2022.pdf
NBS (2022). Pregled broja osiguranja i premije po vrstama i tarifama osiguranja za Srbiju u 2022. godini https://www.nbs.rs/export/sites/NBS_site/documents/osiguranje/godisnji/god_T1_2022.pdf
NBS (2023). Broj i iznos šteta po vrstama i tarifama osiguranja za Srbiju u 2023. godini https://www.nbs.rs/export/sites/NBS_site/documents/osiguranje/godisnji/god_T2_2023.pdf
NBS (2023). Pregled broja osiguranja i premije po vrstama i tarifama osiguranja za Srbiju u 2023. godini https://www.nbs.rs/export/sites/NBS_site/documents/osiguranje/godisnji/god_T1_2023.pdf
NBS (2024). Broj i iznos šteta po vrstama i tarifama osiguranja za Srbiju u 2024. godini https://www.nbs.rs/export/sites/NBS_site/documents/osiguranje/godisnji/god_T2_2024.pdf
NBS (2024). Pregled broja osiguranja i premije po vrstama i tarifama osiguranja za Srbiju u 2024. godini https://www.nbs.rs/export/sites/NBS_site/documents/osiguranje/godisnji/god_T1_2024.pdf
Olević, S. (2016). Perspektive razvoja životnog osiguranja u Srbiji. Tokovi osiguranja, 4, 63-82. https://tokoviosiguranja.edu.rs/wp-content/uploads/2018/03/16-04_2.pdf
Outreville, J. F. (2018). Culture and life insurance ownership: Is it an issue? Journal of Insurance Issues, 41(2), 168-192. https://www.jstor.org/stable/26505753
Parkman, A. A., Foland, J., Anderson, B., Duquette, D., Sobotka, H., Lynn, M., & Cox, S. L. (2015). Public awareness of genetic nondiscrimination laws in four states and perceived importance of life insurance protections. Journal of genetic counseling, 24(3), 512-521. https://doi.org/10.1007/s10897-014-9771-y
Pjanić, M., Kalaš, B., & Vasić, N. (2016). Analysis of life insurance market in Serbia and countries in the region. Anali Ekonomskog fakulteta u Subotici, 52(36), 145-160. https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2016/0350-21201636145P.pdf
Sadowski, J. (2024). Total life insurance: Logics of anticipatory control and actuarial governance in insurance technology. Social Studies of Science, 54(2), 231-256. https://doi.org/10.1177/03063127231186437
Siddiqui, S. A. (2020). Evaluating the efficiency of Indian life insurance sector. Indian Journal of Economics and Development, 16(1), 72-80. https://doi.org/10.35716/ijed/19140
Zinyoro, T., & Aziakpono, M. J. (2023). Performance determinants of life insurers: A systematic review of the literature. Cogent Economics & Finance, 11(2), 2266915. https://doi.org/10.1080/23322039.2023.2266915
