THE ROLE OF SOCIAL MANAGEMENT IN BUSINESS ORGANIZATIONS

Vladimir Ilić; Svetlana Marković; Aleksandra Pušara; Jelena Avakumović

doi:10.5937/Oditor2203096I

Authors

Vladimir Ilić High School of Social Work, Belgrade, R. Serbia Author
Svetlana Marković Belgrade Academy of Business and Artistic Vocational Studies, Belgrade, R. Serbia Author
Aleksandra Pušara Faculty of Management, Sremski Karlovci, R. Serbia Author
Jelena Avakumović Faculty of Management, Sremski Karlovci, R. Serbia Author

DOI:

https://doi.org/10.5937/Oditor2203096I

Keywords:

social management, enterprise, socially responsible business

Abstract

The importance of social management oriented to the reduction of social differences and the improvement of the working environment of employees increases in the conditions of growing market competition. Respecting the basic principles of social management, companies can develop special strategies that will influence the increase of competitive advantages and the overall welfare of society. In this regard, the goal of this research is to point out the importance of socially responsible business, which should be organized in such a way as not to harm the environment and society, as well as the rights of employees, and to ensure positive business results.

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