TV FORMAT PROTECTION THROUGH COPYRIGHT - OPPORTUNITIES AND DILEMMA

Milica Njegovan; Iva Šiđanin

doi:10.59864/Oditor12407NJ

Autori

Milica Njegovan Author
Iva Šiđanin Fakultet tehničkih nauka, Novi Sad Author

DOI:

https://doi.org/10.59864/Oditor12407NJ

Ključne reči:

TV formati, pravna zaštita, intelektualna svojina, autorsko pravo, kreativne industrije

Apstrakt

TV formati predstavljaju popularan medijski sadržaj, koji privlači veliki broj gledalaca širom sveta. Međutim, njihova pravna nije dovoljno uređena. Osnovnu dilemu u pravnoj teoriji i sudskoj praksi predstavlja mogućnost autorskopravne zaštite TV formata. Cilj ovog rada je da se analizom domaće i inostrane sudske prakse, kao i postojeće literature pokuša utvrditi mogućnost pravne zaštite TV formata kao autorskog dela. Iako su neki sudovi smatrali da se TV format može štititi u celini, uključujući i njegove tehničke elemente, ovo je više izuzetak nego pravilo. Uglavnom se sporno pitanje svodi na elemente koji su kopirani, a tiču se osnovne ideje ili koncepcije TV formata. Ipak, uočava se tendencija na međunarodnom planu ka sve češćem priznavanju autorskopravne zaštite TV formata, ali pod određenim uslovima. Tako, razređenost, originalnost i tipizirana struktura formata koja može biti ponovljena, te način definisanja autorskog dela u zakonodavstvima neki su od elemenata koji utiču na to da li će TV format biti prepoznat i zaštićen kao autorsko delo.

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