IMPACT OF SOCIAL MEDIA IN THE WORKPLACE AMONG MILLENNIALS

Nedeljko Prdić; Sara Kostić

doi:10.59864/Oditor52403NP

Autori

Nedeljko Prdić JKP Tržnica, 4 Žike Popovića broj, Novi Sad, Serbia Author https://orcid.org/0000-0003-3199-1188
Sara Kostić University of Novi Sad, Faculty of Economics, 9-11 Segedinski put broj, Subotica, Serbia Author https://orcid.org/0000-0002-5079-1096

DOI:

https://doi.org/10.59864/Oditor52403NP

Ključne reči:

milenijalci, radno mesto, društvene mreže, komunikacija, tehnologija

Apstrakt

Istraživanje se fokusira na uticaj društvenih mreža na radnom mestu milenijalaca. U uvodu, naglašava se značaj komunikacije u savremenom društvu i potreba za novim oblicima poslovne komunikacije. Prikazane su prednosti i nedostaci tradicionalnih sredstava komunikacije, što dovodi do uvođenja društvenih mreža u poslovno okruženje. Istraživanje je sprovedeno anketiranjem 183 milenijalca u periodu od februara do aprila 2023. godine. Za analizu podataka, korišćen je statistički softver SmartPLS 3.0. Rezultati ukazuju na pozitivnu vezu između upotrebe društvenih mreža, deljenja znanja i radnog učinka. Potvrđeno je dve od tri hipoteze. Direktni uticaj društvenih mreža na radni učinak nije potvrđen. U radu se ističe važnost društvenih mreža u procesu transfera znanja u organizacijama, sa zaključkom da one imaju ključnu ulogu u poslovnoj komunikaciji i povećavaju transparentnost i brzinu protoka informacija.

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